What we build
Look at the thing before you read about it.
Custom AI, built inside the tools you already use. The number below reaches Deeplathe if you want to talk through a job.
+1 (646) 212-0980Ring it to talk through a build inside the tools you already use.
What we build
Five things, one per screen, in the order most people need them.
Custom AI is scoped to the job, inside tools you already use. Published figures, when a build is priced from the list, are on the pricing page.
Custom AI in your tools
Built inside the software you already open, for the job that keeps landing on you.
Follow-up, reminders, admin, and the note that never gets written. We build that inside Jobber, Open Dental, Google Calendar, QuickBooks, Gmail, or whatever you already run. You still approve what goes out.
40 / 168
A nine-to-five, five days a week, covers forty of the week's one hundred and sixty-eight hours. The dark cells are the rest of it.
Reads: your device clock
Websites
A site we build, host and keep running, with no developer to call.
Built for the phone first, because that is where a local customer finds you. We host it, back it up, patch it, watch it, and make your text changes — you send a message, we do it. Web-app work that needs a login, a dashboard or a database folds into the top tier rather than being a separate product.
Taking the reading…
Reads: this page, on your connection, just now
Native apps
An app on the App Store and Google Play, with your name on it.
For when a website is not the shape of the thing — a booking app your regulars keep on their home screen, a job app your crews use in the van, an internal tool that has to work without signal. Scoped and quoted per build.
The left column is your browser, read live. It says what the interface exposes, not what a device can do. Row three is the one a native build wins outright.
Reads: your browser, read not asked
AI in how you already work
Claude and the rest, set up properly inside your existing workflow.
Most businesses that have tried AI have a browser tab someone opens occasionally and gets a mediocre answer from. This is the other thing: we look at the work you repeat every week, then set the tools up against it — the skills, the prompts, the protocols, the context they need to be right rather than plausible. The tool stops being a novelty and starts being the thing that does the task.
2h 12m
of your week goes into that one repeat.
11 × 12 min · the example, until you move it
What those minutes are worth in your business depends on your rates and your week. You get that number on the call, in writing, before anything is built.
Reads: the numbers you set below
Agentic automations
A system that does the work, rather than reminding you to.
An agent that runs a process end to end — picks the work up, does it, hands it on, and tells someone when it cannot. What that is depends entirely on what your week actually looks like and where things get dropped between people, so it starts from your process rather than from a template. Scoped on the call, quoted before anything is built.
Mark every link where somebody has to remember.
1 / 4
One link in that chain depend on somebody remembering. An agent does not.
The example, until you change it
Reads: the links you marked
Nine trades
Pick a business. See the moment it goes wrong.
The moment
Example only. Not a recording, and not a real job.
What that costs a hvac business
- 01The install went in three weeks ago and nobody has registered it yet. Carrier gives you 90 days, Trane and Goodman 60. Miss it and ten-year parts quietly becomes five.
- 02The permit is filed, the inspection is not booked, and the job cannot close until an inspector and one of your techs are standing in the same house.
- 03The salesman promised a rebate. Filing it needs the AHRI reference number for that exact system, and it is sitting in somebody's inbox.
What happens instead
The example, written out
The same moment, once it is answered. The rest of the call, and the other things that get missed, are on the hvac page.
- It answersTwo registration windows shut this week. The Goodman on the Mesa job has three days left.
- CallerIs that the one from the fourteenth?
- It answersIt is. The form is filled from the data plate and waiting for you to submit it.
What we would run for it
01
Every job that is done but not closed
02
The registration clock, per brand
All nine
Every trade we have already written the language for.
Each one is a full page for that trade. Nothing about a custom build is specific to these nine. The free how-tos, written the way owners search, start at the search pages. Before you pick a trade, read where a small shop should start, how to get the staff using the tools, the biggest risks, and whether the tools replace the people you already have. Mikus Sprinovskis writes them, on the article index.
Questions
11 answeredThe ones worth asking before you ring, answered straight.
If yours is not here, ring the number. It reaches Deeplathe.
Who am I actually dealing with?
Deeplathe is the trading name of Enliven Sports LLC, a company registered in Wyoming, United States. Mikus Sprinovskis builds and runs it. The number on this page, +1 (646) 212-0980, reaches Deeplathe. We build custom AI inside the tools a business already uses.
Can I hear it working before I pay anything?
Ring +1 (646) 212-0980 and talk through the job. Before any money changes hands, we build a version inside the tools you already use and you see it working. If it is not right, you walk away and owe nothing.
How do I check you are any good before I commit?
Check the work, not a testimonial. Ring the number and ask about the job you want taken off your plate. Then we build a version inside the tools you already use and you see it working, before any money changes hands.
Does this replace someone on my team?
No. It takes a repetitive job off the owner's plate: follow-up, reminders, admin, the note that never gets written. Judgement stays with a person.
Is there a setup fee or a deposit?
Nothing is charged until you have seen it working. A custom build is scoped to the job, inside tools you already use. Published figures, when a build is priced from the list, are on the pricing page.
What happens to my existing website and phone number?
Your number and your software stay yours. The build sits inside the tools you already use. If a website is part of the job, the old one comes down the day the new one goes live.
What happens on a call it cannot handle?
It works from a script written with you: your services, your prices, your hours, the areas you cover and the jobs you turn away. A call that falls outside that ends with the caller's details taken and passed to you, rather than with a guess. Either way you get a transcript and a written summary.
Am I tied in?
No contract and no minimum term. It is month to month, and your domain, your content and your customer data leave with you — export them whenever you like. Two things stay ours: the agent configuration we build and run, because we operate it rather than hand it over, and a number we assigned you, which can be released when the account closes. A number you brought with you stays yours.
What does it cost?
A custom build is scoped to the job. Published figures, when a build is priced from the list, are on the pricing page in dollars, pounds, and Australian dollars. This page keeps no second copy of them.
Will I know I am talking to software?
Yes, and quickly. Ring +1 (646) 212-0980 and you hear exactly what your callers will hear, before you decide anything. Judge it on that rather than on our word for it.
Will it try to sell things to my customers?
No. A custom assistant works from what you approved. It does not upsell, it does not push, and it does not improvise an offer you have not agreed to.
Finish pass
Ring the number. That's the product answering.
+1 (646) 212-0980
00 · Any time
That number reaches Deeplathe. We build custom AI inside the tools a business already uses. Ask about the job you want taken off your plate.
Free · 24/7 · Hang up any time
01 · A set time
Rather book than ring? Take an open slot and Michael runs the call himself.
Book a 15-minute call →Prefer email? michael@deeplathe.com — it reaches Michael, not a helpdesk.
Then we build it, show you the finished thing on a call, and you decide. $0 setup · nothing paid until you've seen the work · 30-day money-back from go-live.